Branding your business with a consistent look will increase the comfort level of doing business with you from customers and potential buyers. From your website, social media sites such as Facebook, Twitter and Foursquare, your signage and business interior. All of these factors play a role in branding your business. A consistent look tells customers that you are professional, organized and someone who is safe to spend money with.
Do your brochures and menus represent your business? Or are they the not representative of the business you have become?
Have you grown your business into a million dollar brand but your website was made by your nephew for a few hundred bucks?
When was the last time you took a look at all of the elements that make up your brand? If it has been a while, take a step back and look things over. Does your website design match the design of your business? Are you brochures and marketing material of the same high quality that your business is? Does the exterior of your business give potential customers who drive by the correct impression? All of these elements cause potential buyers and existing customers to form impressions about you. And in this economy when customers are on shaky ground, you want them to be the right impression.
While customer service may make up for some branding flaws, it will not get customers in the door initially. Does your branding and marketing message speak of your business goal? What is your business selling? Don’t say a product, thing of comfort, speed, convenience, professionalism.
An often overlooked but equally import aspect of business branding is you, the business owner. How you portray yourself, communicate with customers and employees all tie into your business image. Do you look the part of someone who would own a business like yours? Take a few minutes to examine your image because this is also how customers view your business.
With all of the different marketing mediums available today there are more places than ever to attract new customers and market to your existing customer base. People should be able to easily recognize your business, not by name alone but also through your branding. If I see a yellow and red signage or restaurant interior I instantly think of McDonalds without seeing a name.
By conveying a high quality image with consistency across marketing platforms, your business signage, interior and exterior, social media sites and yourself, this will brand your business in your customer’s eyes and lead to increased sales, lower customer attrition and higher loyalty. Stand out from your competition today by creating a brand that leads your market in your city.
1) Increase Your Small Business Facebook Page Rankings
The newest update from Google has started to rank Facebook fan pages within search results. The displaying of Facebook pages in search results is triggered by local search terms with lesser competition. Google wants to give its’ users fresh content and nothing is fresher then social media sites such as your Facebook page that has new information on its wall multiple times a day in most cases.
What does this mean for you? With local search starting to dominate Google search, you can claim another spot on the first page besides your Google place listing and your own small business website. Even a few percent increases in visitors to your Facebook can translate into thousands and thousands of dollars of increased sales over the lifetime of each customer.
Follow these steps to optimize your page and you may well be able to grab another on the first page.
- Keep the Content Fresh: Every time you post a wall update, add new photos, events or discussions, the search engines will come back to your page to index or add the content to their available listings.
- Get More Likes: The more ‘likes’ you makes Google think others will like it also.
- Related Content: If you have a restaurant, Google expects content on your site to be about food, your restaurant and cooking. Keep your page content related to your business.. Use local search terms or keywords in your posts. An example in the restaurant market would be, “Come visit the best Italian restaurant in Aurora tonight for half priced appetizers from 4-7 pm.”
- Facebook Website Address: Have the URL or address display the city name and business name/market instead of the ugly default address Facebook provides. As example: http://facebook.com/aurorapizzamamaallottas/
- Facebook Shares: The more people share your page it with their friends helps to push your rankings up. Google sees this as you having great content.
- Facebook Page Age: Google gives trust related to the age factor of the page. Not much you can do about this one except make sure you have the other 5 factors optimized correctly and you can outrank older fan pages.
Facebook gives you the great ability to communicate with your customers and be interactive which increases loyalty, sales and customer frequency. More and more small businesses have been turning to Facebook to increase sales and take business away from their competition. Take advantage of these tips today and enjoy the benefits and sales for years to come.
Users who found this page were searching for:
- does the business interioir and exterior matters
- marketing and branding your business interior
Related posts: